Protein is a vital macronutrient made up of amino acids, which help support muscle growth, repair, and overall body function. Alongside carbohydrates and fats, protein is one of the three essential macronutrients the body needs for energy and everyday performance. Protein is the king.

50g a day. That's 45g for the average female, 55g for the average male (based on the recommended 0.75g of protein per kg of body weight per day).

HOW CAN THIS™ HELP:

Getting enough protein doesn’t have to mean packing the powder, bland shakes or boring meals. At THIS™, we make tasty, plant-powered food packed with protein, so you can hit your goals while still eating the stuff you crave. From sandwiches and everyday faves to something special, our products make adding more protein to your plate unbelievably easy.

Protein targets are great. But food shouldn’t feel like a performance review.

Absolutely. Protein needs aren’t one-size-fits-all. Protein needs increase as we get older, become more physically active, or when our body weight changes.

Guidance suggests:

Older adults (65+) may need around 1.0-1.2g of protein per kg of body weight per day, that’s 60-72g daily for a 60kg adult. Very active people may need around 1.2-1.5g per kg of body weight per day, around 72-90g daily for a 60kg adult.

Life shifts. Your plate shouldn’t stay stuck in the same chapter.

It's different for everyone. You need to take a balanced view of your diet, and find ways to get protein into every meal. A helpful goal is to aim to consume 10-20g per meal.

One way would be to try:

• Breakfast: 8-10g
• Lunch: 18-20g
• Dinner: 18-20g

HOW CAN THIS™ HELP:

Introducing plant‑based meat can really help boost your protein intake. Just one serving that delivers 15-20 g protein can cover 25-40% of daily needs in one meal.

• Breakfast: two THIS™ sausages = 10g protein

• Lunch: THIS™ Isn't chicken salad( 1/2 pack) = 18g protein

• Dinner: THIS™ Isn't burger ( 1 burger) = 16g protein

That's 44g protein excluding the protein you would get from the rest of your meal, from vegetables and seeds etc. Our plant based meats are designed as an easy one-to-one swap in your diet. Dinner and lunch may be pretty much sorted. But breakfast - packing in some more protein here could really help you hit that 50g target. Try swapping to a protein rich plate of plant-based smoky bacon or a juicy sausage. THIS™ has you sorted. Hitting 50g shouldn’t require a degree in nutrition.

Protein is an essential building block for life. We need protein for energy, growth, repair, and maintenance of the body, especially bones and muscles. Not getting enough protein can lead to muscle loss, fatigue, weakened immunity, and slower recovery from illness or injury.

HOW CAN THIS™ HELP?

THIS™ makes getting more protein a piece of cake. Just without the cake. Packed with plant-based protein, our products help support energy, muscle maintenance and everyday recovery without compromising on taste.

Yes. Many plant based foods are high in protein such as tofu, baked beans, soya drinks, lentils and chickpeas.

HOW CAN THIS™ HELP?

Plant-based meats use ingredients such as pea protein. We concentrate the protein from plants and remove much of the water and carbohydrate. Green peas contain around 5g of protein per 100g. Pea protein contains 60-80g of protein per 100g. That concentration allows us to pack more protein into every bite.

To get 16g of protein from green peas, you would need to eat four servings (300g). You can get the same amount from a single THIS™ burger. Getting enough protein from plants is entirely possible. THIS™ just makes it simpler. You can get protein from peas. Just not always in a way that fits real life - picture trying to get there with four servings of them… you’d be halfway through bowl number three wondering how peas became your whole evening plan.

Yes. All protein, whether it comes from animals or plant, is built from the same building block, amino acids. Your body doesn’t care whether those amino acids came from a cow, a chicken or a pea. It breaks everything down and uses them exactly the same way.

Plant proteins can have a different ratio of the essential amino acids, so it is important to ensure you eat a range of plant sources to ensure you get all of the essential amino acids. Soya protein has a perfect amino acid score.

A LITTLE BIT MORE ON THIS™

So the real question is, where do animals get their protein?

In most cases, the answer is, from plants. Cows build muscle from grass and other plant feeds. Chickens get protein from grains and other plant ingredients. The amino acids originate from the plants, and animals convert them into muscle tissue. Plant-based meats cut out the middle man (or animal). Rather than feeding plants to animals and eating the animal, we use plant proteins directly to provide the amino acids our bodies need.

Same amino acids. Direct to you plate.

The majority of our products are high in protein. All of our nutrition values and claims are clearly stated on our website and product packaging. Check out our charts, on the back of each pack. We keep nutrition clear, so choosing well feels easy. Food should be simple, and so THIS™ is how we keep the facts in line.

At least 20% of the energy value of the food is provided by protein.

HOW CAN THIS™ HELP?

Getting enough protein doesn't have to be complicated. Most of THIS™ products are high in protein. If protein is the goal, you're in the right place.

It depends on the product, but generally both are high in protein. Check out the charts on this page to see how protein stacks up across different products.

Because when it comes to protein, the numbers speak for themselves.

Feeling full (satiety) isn’t just about protein. It’s down to a mix of protein, fibre, fat and the different components of your whole meal.

Gram for gram, protein from plants or animals helps do the job of keeping you full. Your body responds to the amino acids, not the source.

Plant-based meats can be just as filling as meat because they are designed to deliver similar levels of protein.

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Most plant-based products have the added benefit of fibre alongside protein. Fibre helps slow digestion and supports longer-lasting fullness. It may seem obvious, but meat contains protein, but no fibre.

Check out the charts to see how protein and fibre compare across products. Fullness isn’t complicated. It’s just a tag team: protein, fibre and fats doing their thing.