FOOD RECALL ALERT: THIS™ Isn't Chicken Deli Pieces 

WHEAT (GLUTEN) and SOYA mislabelling issue. 28th January 2026.



We have initiated a precautionary recall of all of our THIS™ Isn't Chicken Deli Pieces due to a mislabelling issue. During production, a batch of THIS™ Isn't Chicken Deli Pieces was incorrectly packed with base labels intended for our THIS™ Isn't Cocktail Sausages. 

THIS™ Isn't Chicken Deli Pieces contain WHEAT (GLUTEN) and SOYA which are not present in the cocktail sausages and therefore, not declared on the label. Please check the website for the correct ingredient list for THIS™ Isn't Chicken Deli Pieces. The safety of our customers is always our top priority. 


- Pack size: 120g 
- Use-by date: 29th January, 30th January, 31st January, 2nd February, 3rd February, 4th February, 5th February, 6th February, 12th February and 13th February.
- The use-by date can be found on the front of the pack in the grey Use by box 



What you should do If you have bought THIS™ Isn't Chicken Deli Pieces as detailed above, please do not eat it.


Instead: 

- Check if you have bought the affected use-by dates of the THIS™ Isn't Chicken Deli Pieces. 
- You can do this by taking a picture of this notice or writing down the use-by dates for reference at home. 
- Return the affected product to the store for a full refund (with or without a receipt). 



The juiciest, smokiest, bacony-iest bites of joy you could sprinkle on any meal. Even the most sceptical of meat eaters can't get enough of THIS™.

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How to cook THIS™

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What's in THIS™?

Bacon Lardons

Nutritional information

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All the porky goodness of our classic saussies with a sweet delightful extra lil something. Let's be real, caramelised onions make everything so damn tasty, and THIS™ is no exception.

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Caramelised Onion Pork Sausages

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Get a load of mince. Your spag bol is saved by this meaty, juicy little masterpiece. THIS™ (mince) changes everything. 

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Beef Mince

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THIS™ is a showstopper. Ooooozy wild garlic butter (plant based) inside our succulent chicken coated in a gorgeous sourdough crumb. Served perfectly with mash, chips or infamously within our team just on a plate. Nothing tops a good old THIS™ isn't Chicken Kyiv.

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Chicken Kyiv

Crispy on the outside, creamy on the inside.  

THIS™ is Omami Lightly Seasoned Chickpea Tofu is your versatile new staple, subtly seasoned, high protein, totally soy free. 

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Omami Lightly Seasoned Chickpea Tofu

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Meet the deli classic… reinvented. Smoky, beefy, totally plant based. Stack it high and watch your sandwich ascend.

Coming soon:

100% Plant Based. 100% Fact Based.

Here’s something to get stuck into

This™ isn't
Bacon Lardons

This™ isn't
Caramelised Onion Pork Sausages

This™ isn't
Beef Mince

This™ isn't
Chicken Kyiv

This™ is
Omami Lightly Seasoned Chickpea Tofu

This™ isn't
Beef Pastrami Slices

Coming soon:

100% Plant Based. 100% Fact Based.

Here’s something to get stuck into

This™ isn'tBacon Lardons

This™ isn'tCaramelised Onion Pork Sausages

This™ isn'tBeef Mince

This™ isn'tChicken Kyiv

This™ isOmami Lightly Seasoned Chickpea Tofu

This™ isn'tBeef Pastrami Slices