This™ way for more
BETTER FOR ANIMALS.
THIS™ means no animals. that's the point.
Every THIS™ product is made from plants. No animals are reared, transported or slaughtered to make THIS™. The fact is: that's what makes THIS™ better for animals.
The facts don't need dressing up.
Slaughter is an essential part of conventional meat production. That's why slaughterhouses in England and Wales are regulated by the Food Standards Agency, with welfare standards monitored throughout the process. However, the scale is significant.
In January 2026 alone, UK slaughter figures recorded:
- 163,000 cattle
- 876,000 sheep
- 872,000 pigs
- 96,000,000 chickens
THIS™ products are made entirely from plants, so no animals are reared, transported or slaughtered at any stage.
Source: DEFRA, Monthly UK statistics on cattle, sheep and pig slaughter and meat production (January 2026).
THIS™ isn't complicated.
Conventional meat depends on animals.
THIS™ doesn't.
That's the difference. And it's the reason everything else follows.
When there are no animals to rear, transport or slaughter, you avoid the systems that conventional meat depends on. It's a simpler way of making food, with plants at the centre and animals out of the equation.
Choosing plant-based doesn't change how conventional meat is produced. It changes what you choose to support. Every meal is a decision, and every decision has an impact.
Better for animals.
Better for the planet.
Still seriously tasty.
PLANET IMPACTTHE BIGGER PICTURE.
Animal welfare, environmental impact and food production are connected.
What happens to animals is part of a wider system that also affects land use, emissions and resource demand.
Understanding one helps explain the others.
Don't just take our word for it. All information on this page is based on publicly available government data and recognised regulatory sources.
Because facts should be traceable.
View our sourcesSEE THE FULL PICTURE
Explore how animal welfare connects to nutrition and environmental impact across the THIS™ facts hub.
FibreIron and Vitamin B12 Fat and Saturated FatBetter for Planet