FOOD RECALL ALERT: THIS™ Isn't Chicken Deli Pieces 

WHEAT (GLUTEN) and SOYA mislabelling issue. 28th January 2026.



We have initiated a precautionary recall of all of our THIS™ Isn't Chicken Deli Pieces due to a mislabelling issue. During production, a batch of THIS™ Isn't Chicken Deli Pieces was incorrectly packed with base labels intended for our THIS™ Isn't Cocktail Sausages. 

THIS™ Isn't Chicken Deli Pieces contain WHEAT (GLUTEN) and SOYA which are not present in the cocktail sausages and therefore, not declared on the label. Please check the website for the correct ingredient list for THIS™ Isn't Chicken Deli Pieces. The safety of our customers is always our top priority. 


- Pack size: 120g 
- Use-by date: 29th January, 30th January, 31st January, 2nd February, 3rd February, 4th February, 5th February, 6th February, 12th February and 13th February.
- The use-by date can be found on the front of the pack in the grey Use by box 



What you should do If you have bought THIS™ Isn't Chicken Deli Pieces as detailed above, please do not eat it.


Instead: 

- Check if you have bought the affected use-by dates of the THIS™ Isn't Chicken Deli Pieces. 
- You can do this by taking a picture of this notice or writing down the use-by dates for reference at home. 
- Return the affected product to the store for a full refund (with or without a receipt). 



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Meet the deli classic, reinvented. THIS™ Isn't Beef Pastrami Slices are smoky, savoury and packed with flavour, with a tender, meaty texture that makes every lunch feel a little more special. Perfect as a vegan sandwich filling, piled into bagels or added to a vegan charcuterie board, these high-protein vegan deli slices deliver all the satisfaction of traditional pastrami, made from plants.

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What's in THIS™?

Beef Pastrami Slices

Nutritional information

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Perfect for picnics, picky bits and just popping in your mouth when no one's looking. These cocktail saussies require no cooking, they come ready to be devoured. 

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Cocktail Sausages

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Roasted. Juicy. Seriously moreish. These plant-based roast chicken slices deliver the familiar deli flavour you love. Made from high quality plant proteins, each slice has a tender, satisfying bite.

So moreish you’ll keep coming back for more. Perfect piled into a chicken salad sandwich, delicious wraps, or just eaten straight from the pack...

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Roast Chicken Slices 

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Meet THIS™ Butter Bean, Garlic & Paprika Slices a bold, vegan, plant-based deli-style slice designed to make you do a double take. THIS™ is made from beans. That tender, satisfying bite comes from our signature blend of butter beans and olive oil, creating a rich, juicy texture and a deeply moreish flavour. The best bit? It’s powered by butter beans, naturally packed with plant protein, bringing proper bite, nourishment and none of the compromise.

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Butter Bean Garlic & Paprika Superveg Slices

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Trade up your boring lunch and snack routine with THIS™ Isn't Pork Salami Slices. Expertly seasoned with pepper and garlic, these ready-to-eat slices bring bold deli flavour and all the indulgent vibes of a premium charcuterie board. Ready to eat and packed with protein, they're guaranteed to exceed expectations bite after bite.

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Pork Salami Slices

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Great in wraps, salads, or straight from the pack when you're raiding the fridge. THIS™ isn’t chicken deli pieces need zero prep – just tear open and tuck in.

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Chicken Deli Pieces

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Ocado

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Tesco

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Sainsburys

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Waitrose

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Morrisons

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This™ isn'tBeef Pastrami Slices

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This™ isButter Bean Garlic & Paprika Superveg Slices

This™ isn'tPork Salami Slices

This™ isn'tChicken Deli Pieces